This Coca-Cola ad was about sharing a coke between father and son. It was really touching, and the music made it even better to watch. I think their use of ethos in this ad was brilliant. They made a scene of a father and his son bonding over a coke bottle. It’s so heart warming it makes you want to go buy a coke so you can also create a better relationship with your family. I like their “Share a Coke” because not only can it increase sales it can also attract, and engage with their customers. Since I am trying to make a campaign for a drink, Coca-Cola’s “Share a Coke” is a great example of a successful campaign for a drink that I can learn from.
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