Spotify Premium Advertisement

The Spotify premium ad has been my most watched ad for the past year now. I have been very stubborn with Spotify, and have tried to listen to songs for free for about a year now. However, my interest in music just grew so my brother and I gave in after hearing this ad too many times. We bought the premium account and can now enjoy our own music whenever and wherever we want. This ad has taught me that there are many ways to promote your product. You can give the customer the choice to have a free account, but limit something that they can only get if they have a premium account. Then if the customer really enjoys your product s/he will be willing to pay for the better account. That way both the buyer and the owner can be happy and get what they want.